As the Content Manager, I led the development and execution of a comprehensive content strategy that spanned multiple channels, including email campaigns, SMS marketing, Paid Ads, and social media. I ensured that every piece of content aligned with the brand’s identity, focusing on the vibe of each sale and product launch. My strategic oversight helped increase brand visibility and engagement across B2C and B2B audiences.

I coordinated and managed both in-house and external creative teams, including videographers, copywriters, and designers, while ensuring projects remained within budget. By collaborating effectively, I delivered cohesive, high-quality content that was on-brand and elevated the company’s digital presence. My leadership ensured that every campaign and product launch was executed successfully, with a strong focus on budget management and creative excellence.

I played a critical role in overseeing photoshoots for product launches, providing creative direction to contractors and guiding them with a clear vision. From pre-production planning to execution, I was responsible for ensuring that all visuals reflected the brand's identity, resulting in content that resonated with our target audience and maintained a consistent, elevated aesthetic.

I contributed to the improvement of Starpil Wax's online presence by enhancing the UI design of our website, which helped boost conversion rates. In addition to digital efforts, I spearheaded marketing initiatives that included creating print materials for beginner waxing kits and promoting new wax launches. These campaigns ensured that both our digital and physical content resonated with our target audience, driving engagement and sales.