Developed and managed comprehensive content strategy for blogs, banners, product copy, social media, and email marketing campaigns (B2B & B2C) for a leading e-commerce company in the beauty industry.

Led and managed the email marketing team, ensuring email design aligns with brand messaging, drives engagement, and optimizes conversions.

Managed the overall content creation process, managing in-house creatives and external contractors to deliver high-quality content within budget and brand guidelines.

Directed on-set production for product launch and evergreen content photoshoots.

Analyzed content performance metrics to identify trends, optimize campaigns, and drive successful marketing initiatives.

Contributed to the website design layout for the B2B customer launch and multiple sales. Strategically choosing content that would resonate with our consumer.

Crafted engaging content (blogs, graphics, social media) that educated and empowered audiences through creative storytelling

Grew brand awareness and revenue across YouTube, Instagram, Facebook, TikTok, and LinkedIn.

Handled all brand aspects of launching a yacht brokerage from inception, including visual concept, design, branding and social strategy.

Delivered viral content (footage creation, editing, and sharing) alongside strong project management and collaboration skills.

Proficient in all aspects of content creation such as writing, graphic design, and video editing. Skilled in utilizing analytics platforms to measure campaign performance and guide strategic decision-making.

Built a thriving digital marketing agency serving diverse clients (marine, retail, tech etc.) in B2B & B2C sectors.

Developed data-driven marketing strategies to boost brand awareness, online presence, and client growth.

Managed all aspects of content creation (writing, editing, design) across platforms (YouTube, Instagram, Mail-chimp, Facebook, Wordpress, LinkedIn).

Led graphic design efforts for logos, branding materials, and marketing campaigns.