Minted Yacht | FLYachtPro

I led social media efforts, skyrocketing Instagram followers from 3K to over 30K and growing YouTube subscribers from 3K to 12K. Through scripting, recording, and editing viral reels—some reaching over 1 million views—I built a strong, engaged community while establishing the brand’s digital presence.

I developed and executed marketing strategies in collaboration with shipyards and clients to enhance brand visibility. This included producing blog content, email campaigns, print materials, and website designs, all while working closely with clients on boat searches and listings to drive successful transactions.

I played a pivotal role in launching Minted Yachts, from designing the logo and selecting the color palette to creating a cohesive brand voice across all platforms. I ensured that the visual identity of the brand was consistent, engaging, and impactful through website creation and marketing collateral.

My proficiency in content creation extended to writing, graphic design, and video editing, all backed by data-driven insights. Appearing on camera, I brought authenticity to the brand's messaging, delivering content that resonated with audiences and strengthened the brand’s personal connection with its followers.